You Tube is basically a
collection of human beings' videos - so the website it
self doesn't have any characteristics. In basic equation it’s Us+
Videos + Internet = You Tube, as in without any media to upload from it's users,
the site would be so successful. But the characters YouTube caters for is
very very broad! Some of these include, Entertainment, Comedy, Music, People and blogs.
YouTube needs to cater for these characteristics, as it needs to attract as
many viewers as possible - in order for it to make full money potential. We all
contribute to YouTube which I think really brings along the characteristics of
it- it's a bit like Wikipedia in a way. We as users or views contribute and
make YouTube the characteristic of what it is. YouTube’s most popular
characteristic though can change very very quickly! One moment the main
characteristic is Entertainment and we're watching a goat sing Taylor swift's
new song - next minute we're watching a Music video that has gotten more than a
billion view - you guest it Gangnum style!
In summary I would say that
You Tube's main characteristic would be what it says in it's name ' YOU'.
Who are the audience/users of the YouTube?
Believe it or not YouTube is actually reached more
by US adults of the age of 18- 34! As stated in a statistic release by the Google/
YouTube company
But it doesn’t mean that the video site is
currently aimed at this audience- the target audience not surprisingly. Another
type of audience would be mobile phone users. They are counted as a separate
audience as they are usually people who watch things on the go or have
different needs from the website that a normal PC user would need
How does it change the way audiences experience and
understand the media?
It changes the way the audience experiences and
understands the media as things go viral very quickly! If majority of people
like a video or agree with it’s point / aim it will no doubt go viral- and once
things go viral sure they do get hate and can start arguments but usually
everyone jumps on board!
you can view the most popular videos at https://www.youtube.com/channel/UCF0pVplsI8R5kcAqgtoRqoA/videos
What are the relationships between the new and the
existing media technologies?
The relationship between new and existing media
technologies is very good I would say. YouTube is pretty much a supporter of all
websites and new technology forms. YouTube is probably one of the most
mobile-friendly websites to use. Did you know that according to the company
stats 40% of users of the website are actually using it from a smart phone!
According to the stats release YouTube is available on millions of devices.
YouTube also relies on new and existing media to
remain popular and successful, as in how many times on other social media
websites such as Facebook and twitter have you clicked on a link on these
websites that have lead you to YouTube!
What is the creative impact of the new media
technology?
Sooo many people are getting creative on YouTube.
YouTube has given this generation a reason to make creative home movies – to
share it with the worth or even a long shot to become viral as quite a few
have. YouTube has enabled its users to express themselves creatively. So many
people are now thinking of new ways of coming up videos and ways to present
them. Even so that users have opened up their lives for entertainment further
known as ‘ youtubers’. They earn money for presenting their life creatively and
earn about $2.50 per 1,000 views according to YouTube. Examples of Youtubers
would be : Miranda Sings, Zoella and Troye Sivan
What is the social impact of the YouTube
technology?
YouTube has enabled people to express themselves in
person a lot easier just the only problem is that you are not just expressing
your self to your friends or targeted viewers but to the whole world. As an impact,
YouTube has heavily impacted the way we socialise both on and offline! How many
times have you just had a conversation just about a YouTube video or that your
friend was like ‘ omg have you seen this (video) it is sooo funny’. Our social
life is becoming more about the people who are becoming viral and their videos
and talking about them and their lives rather than talking about our own lives.
How has YouTube technologies affected
media production and the circulation and consumption of media products?
Basically with YouTube things get
around a lot quicker! Messages and clever marketing campaigns get around so
easily! Because YouTube is a visual, people are more inclined to believe what
they are seeing opposed to written text. With the help of Facebook and other
social media websites the circulation of media products gets around so fast
because of that one ‘ Share ‘ button. No longer do we need to wait for the news
to tell us what is happening nor do we need to go to the movies to see
entertainment. We can consume it all online on YouTube
Bibliography :
http://www.youtube.com/yt/press/statistics.html
http://www.youtube.com/yt/press/index.html
http://www.crunchbase.com/organization/youtube
https://www.youtube.com/watch?v=6wBPaMD870Y
